THIRSTY BOYS?
Hey guys, I just read this on delish.com:
First the good news: Budweiser is planning to give away at least half-a-million free beers at locations around the country beginning
Wednesday. Now the bad news: Budweiser is planning to give away at least half-a-million free beers around the country beginning
Wednesday.
Happy Hour
Yes, the iconic American brewing company – which is now actually owned by a conglomerate from Belgium – is hoping its National
Happy Hour will reacquaint American beer drinkers with a brand they’ve been steadily losing interest in for the past seven years.
How do you take advantage of this deal? Simply be 21-years old or older, and show up on Sept. 29 where ever they happen to be
giving away their beer.
Actually, once you hit 22, you’re eligible for yet another freebie: Bud and Facebook are, according to USA Today, teaming up so
that Facebook members who turn 22 can get yet another free beer. There was no indication as to whether the freebie would arrive
in the form of a coupon or be dispensed through some sort of USB port attachment.
Despite the appeal of free suds, the ad campaign has been garnering a fair amount of ridicule from those who take their beer
drinking veddy, veddy seriously. Hasn’t anyone who’s 21 or older already tried Budweiser, wondered Top Fermented, a blog
offering “commentary on beer, brewing, and the craft brew industry.”
According to that story in USA Today, Budweiser has fallen from No. 16 in 2003 on a list of popular brands, ranked by customer
loyalty, to No. 220 in 2010. Ouch.
Bud’s been falling in sales because “Many drinkers have discovered that they actually have taste buds and like things that taste
good and have moved up to craft beer,” Top Fermented said. That, and the fact that with the ailing economy, many beer drinkers
have simply made a lateral move to other beers that taste essentially the same such as “Bud Light, Coors Light, Miller Lite,
Milwaukee’s Best Light Ice, PBR, Schaeffer’s, Stroh’s, Genny Light, or any one of hundreds of other sub-premium adjunct pilsners”
and simply opted for the cheaper brands.
Grab a brew at half time and give mamma a call!!
1-877-271-6527
